Your Bottom Line
It's Your Shop Window
All the data points to one unavoidable fact:
If you are a small business you need a website. Not just any homespun website though.
It needs to be beautiful, it needs to be fast, it needs to be well branded & differentiated and it needs to have good usability.
In essence, it needs to look professional and polished to maximize on the possibility of converting a visitor into a potential new customer or client.
What we will cover here:
50 Milliseconds Rule -
Good Design Wins
Spot the difference below
75% of people have judged a companies credibility based on its website design
More reasons design matters
It takes 2.6 seconds for a user's eye to select an element on a website that influences their first conscious impression.
The first impression takes 50 milliseconds - the next impression needs to follow-up with a home run. The first impression is subconscious the second impression is conscious.
88% OF USERS ARE UNLIKELY TO RETURN TO YOUR SITE AFTER A BAD EXPERIENCE.
Do you know how many potential customers are not ever coming back?
If given 15 minutes to consume content, 75% of people would rather read something beautifully designed than something plain.
People are not going to stay if it's not a pleasing place to be.
First impressions are 94% design-related.
Your website design and business success are linked.
A study found that 94% of negative website feedback was design related.
Badly designed websites give rise to negative feelings.
46% of B2B buyers will leave a site if it is not immediately obvious what a company does.
This is a reality check - a website's messaging has to be clear and logical.
38% of people will stop engaging with a website if the content or layout are unattractive.
In short: design matters .... a lot.
97% of people go online
to find & research local businesses
It equalises the playing field
You have a chance of competing with the big boys and girls in your industry if you have well put together website.
30% of consumers won’t engage with a business without a website
That is 30% fewer customers no ifs and buts.
Facebook Twitter & Instagram are not sufficient anymore
The time people spend on social media is going down not up. In 2018 people spent 50 million fewer hours on Facebook than they did in 2017.
75% of B2B buyers say the quality of digital website content significantly impacts their buying decision
This is a huge number and is ignored at your peril. Buyers are past halfway in making their decision if they contact you from your site.
We are spending over 26 hours a week online and 5 hours a day engaged with our phones on average.
People expect to be able to engage with your company online these days.
"My business is too small
A website is too expensive"
" My best friends daughter can build me a website"
While that may be true unless they have a lot of uncommon talent your likely to get a site that's short on professional polish. Every tiny flaw damages your perceived professionalism, brand and credibility and the stats show you're competing with at least three other options the customer has already listed.
"My business is too small"
A website is a basic business assert that does not need to break the bank. It is cheaper than premises, rent, vehicles or stock. Without being on the web you're increasingly less viable as a credible business.
"I already have enough business & I don't need a website"
A good web presence need not be just about getting more business. It is a means of making contact, checking opening times, offering automation, etc. It reinforces the loyalty of customers and your perceived commitment to their care.